Maximizing Outreach: Marketing Strategies for Diversion Programs

For prosecutors, diversion programs play a crucial role in reducing recidivism, alleviating court backlogs, and providing participants with an opportunity for rehabilitation outside of traditional sentencing. But no matter how effective a program may be, its success hinges on awareness. If eligible participants aren’t aware of the opportunity or don’t clearly understand how to enroll, they can’t benefit.

That’s where strong marketing strategies come in. Marketing your diversion program not only raises awareness but also ensures higher enrollment and completion rates. And with the right tools, agencies can do this without stretching already limited budgets.

Diversion Manager makes this possible by providing a full suite of free, professional-grade marketing resources designed to help agencies maximize outreach and drive program participation.

Customized Marketing Arsenal

Every agency faces unique challenges when it comes to outreach, which is why Diversion Manager offers a broad array of customizable marketing materials. These resources are tailored to meet local needs and speak directly to the intended audience, ensuring maximum impact.

Key tools include:

• Custom Cop Cards – Distributed with tickets or citations, these cards deliver timely information about eligible diversion programs and next steps, helping participants act right away.

• Versatile Enrollment Cards – Available in both general and course-specific formats, these cards clearly outline enrollment details for one program or multiple offerings, providing flexibility for agencies.

• Enrollment Brochures – Concise, easy-to-read brochures highlight program benefits and walk participants through the enrollment process, making it simple to understand and act on.

By equipping agencies with these accessible, user-friendly resources, Diversion Manager helps bridge the communication gap between courts, law enforcement, and participants.

A Cost-Effective Solution for Maximum Impact

Marketing is often one of the first things cut when budgets are tight. But effective outreach doesn’t have to come with a hefty price tag. Diversion Manager’s marketing support is provided at no additional cost to agencies.

This approach allows agencies to:

• Promote programs consistently with clear and effective outreach tools.

• Reach more participants without financial barriers holding back communication efforts.

The bottom line: outreach is essential. A well-structured diversion program only achieves its purpose if participants know it exists, understand its value, and have clear steps for enrollment. With Diversion Manager’s marketing suite, agencies can increase program visibility, drive enrollment, and ultimately create better outcomes for both participants and communities.

If your agency is looking to boost engagement, reduce recidivism, and enhance the overall impact of your diversion program, now is the time to take advantage of Diversion Manager’s marketing resources. Reach out to your account manager today to learn how these tools can be tailored to your specific needs.

Contact Diversion Manager

If you need the support of our fully functional platform which can be configured to accommodate the automation and management of alternative programs with advanced workflow, communication, reporting, and integration with your case management system, then you need Advent Diversion Manager. Go to the Diversion Manager website to learn more and to schedule a demonstration of our fully functional platform.