Prosecutors Transform Driver Behavior Using the Advent Traffic Platform
- Darien O'Brien
- Jul 23
- 2 min read

Driving is a part of everyday life, but with that privilege comes the responsibility of safe and lawful behavior on the roads. Traffic violations can lead to serious consequences and endanger lives.
Recognizing the need for not just punishment, but also for effective rehabilitation, many Prosecutors across the country are finding innovative solutions to foster safer driving habits. One such solution is Advent Traffic—a comprehensive tool that enables Prosecutors to transform driver behavior through targeted behavioral training for individuals receiving traffic citations.
The Need for Behavioral Change in Traffic Offenses
Traffic violations, whether they are minor infractions like speeding or more serious offenses contribute significantly to road accidents and fatalities. Traditional punitive approaches—fines, courtroom appearances, and penalties—often fail to address the underlying behaviors that lead to repeated offenses. To create tangible change, it is crucial for legal systems to invest in programs that actively engage offenders and encourage responsible driving behaviors.
Driver behavior is what the driver chooses to do with their knowledge, skill, perceptual and cognitive abilities, making behavioral training critical in sanctioning environments where the goal is to change defendant behavior towards safer streets.
Gold Cross Safety Corporation is a leading provider of fleet driving training services, serving over 200 of the Fortune 1000 companies in the U.S. In its 25-year history, Gold Cross has successfully trained over 2.5 million adult drivers in its behavioral driving strategies. Advent Traffic leverages Gold Cross Driver education courses as interventions for driving infractions through traffic diversion programs in States and Counties across the United States.
The Advent Traffic platform presents a groundbreaking approach to enhancing road safety by shifting the focus from punishment to education and rehabilitation. It provides a framework in which prosecutors can implement behavioral training programs tailored specifically for those cited for traffic violations.
Prosecutors implementing the Advent Traffic Platform have reported a positive shift in behavior among participants. By emphasizing education and personal growth, the platform contributes not only to making individuals safer drivers but also to creating a culture of accountability and awareness on the roads.
Click here to watch the Advent Traffic Platform demo today and see how your office can drive positive change with automation.
Contact Advent Traffic
If you need the support of our fully functional platform which can be configured to accommodate the automation and management of alternative traffic programs with advanced workflow, communication, reporting, and integration with your case management system, then you need Advent Traffic. Go to the Advent Traffic website to learn more and to schedule a demonstration of our fully functional platform.
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